Upgrade to a Shopping Cart for Your Sales
The SMART Professional Package includes all of the features of the Business Package, with the addition of a Tier 1 Shopping Cart. This is a big step up from just using your PayPal or Google Checkout account. Don't worry, you can still use them, but you'll just be able to use them better. Tier 1 Shopping Carts can also incorporate your merchant account and payment gateway as well. The best part of upgrading to a shopping cart is that users stay on your site when they buy your products and services. This gives a much more professional appearance for your business. In addition, Tier 1 Shopping Carts come with the ability to offer your customers discounts by using coupon codes. The Tier 1 Shopping cart also enables you to sell downloadable products with expiring links. This prevents your customers from sharing the link to your downloadable products.
And Don't Forget What's Already Included...
Go Mobile
There's no doubt about it, handheld and mobile devices are becoming more popular every day. If you have one, you know that surfing the web can be tedious if the website you're looking at isn't 'Mobile Friendly'. Trying to cram an entire website into a 3" screen doesn't make for the best user experience. The content can be small and hard to read, and the menu items and links are difficult to 'click' on. Our Business Package upgrades you to a website that renders a version specifically designed to work on smartphones and tablets. Menu items become easy to navigate, and your content doesn't get lost on a tiny screen.
Community or Forum Integration
One of the best ways to keep customers is to make them feel like they're at home. Make your site a place they want to come back to for advice, support, or simply just to feel that they aren't alone. Creating a community and/or forum via a members-only access area or login gives each member access to content that you create specifically for them. It also allows for your members to have their own area for a profile, blog or picture gallery as well as other assorted information they'd like to share with the community.
Design
First, you'll choose the layout you prefer for the content of your site. We've put together some wireframe ideas to get you on the right track. We also have a pretty good selection of ready-made templates to choose from. If you have an existing logo or brand identity, we'll work it into your design and include coordinating colors in the site's color palette. Once you've settled on a basic look for your site, we'll customize it for you, add some style and give it some flair, and present you with some customized designs. Once you pick one, we'll move forward and develop the rest of the site. Additional spot graphics and many other options are available in the a la carte menu.
Pre-development Analysis
Increase your impact by analyzing your market before you begin building your website. We take a detailed look at your market and your competition. We take fifteen of the potential keywords that are relevant to your business and market, and then run synonymous analysis on them. This gives us a deeper look inside your market, and at your competition. When we're done, you'll have high quality, striking keywords that we can begin to develop custom page titles, meta descriptions, and keyword rich content from.
Mass Mailing Solution
Internet marketing revolves around capturing email addresses. The prettiest website in the world isn't doing it's job if it isn't building your list. Have total control over your mailing list, auto-responders and newsletters. Your mass mailing solutions are incorporated directly into the back end of your website. This means that your list stays on your server, not someone else's. Pay once for the integration of your mass mailing software and never pay a monthly fee for newsletters again.
Site Map
Now that you have a few pages on your website, people will need to know how to navigate through it. Having a site map will enable your users to navigate through your website, no matter what page they're on. Site maps aren't just for people. They're also used by search engine spiders in order to index websites. A site map makes it easy for them to locate all of your content. Your website can't be ranked if it isn't indexed. The site map is also submitted to search engines like Google and Bing, so your site can be indexed.
PayPal or Google Checkout Integration
Having the ability to sell your products or services 24/7/365 is one of the biggest advantages to having your own website. There are many solutions available, but it's confusing trying to figure out which one is the best for your business. If you're new to accepting website payments, PayPal or Google Checkout can be an affordable solution for your business. Using PayPal and/or Google Checkout, we'll set you up to begin accepting credit card payments on your website.
Standard Analytics
Increase your visibility when you upgrade to the Lite Package. In addition to Google, we also submit your site-map to Yahoo, Bing and Alexa. Once your site is done, we'll produce the first six months of analytical reports for you. After a few months, the data will give us information to see how productive your marketing campaign is. It will also show you other areas where the site is performing well, and areas that need improvement.
Domain Name
What's in a name? Well, maybe your future. Strategically choosing your domain name can make or break your online marketing campaign. We will purchase the name of your choice, if it's available. If it's not, we'll work with you to develop an alternative naming solution that works for you, your internet marketing campaign and your business.
Hosting
Your first year of hosting is included when we develop your website for you. We offer this as a courtesy and don't offer inflated prices after the first year. We don't suggest that you to go to a discount hosting solution and get the cheapest deal you can find. There are many security risks and unseen pitfalls that will end up costing you in the long run. Having us set up your hosting enables us to take care of your site properly. On our servers, your databases are backed up twice daily. Your data couldn't be more secure.
Firewall
An ounce of prevention is worth a pound of cure. Having a firewall means having an additional level of security for your website. You have one for your computer, why wouldn't you have one for your server? Have you ever had your website hacked? Not only can it cripple your business, it can cost thousands of dollars to repair. Each and every site we develop comes with it's own built-in firewall. We also go the extra mile by taking an "image" of your hosting environment. Basically, this amounts to extra protection for you and your clients because it allows us to perform a quicker, more efficient re-installation of your server in the event of a disaster. It's rarely necessary to do a reinstall, but it's an extra precaution we take to protect our clients.
Build your Brand with Social Media
It seems that new social media sites appear overnight. Sometimes they're referred to as Web 2.0 properties. How can you make them work for you? Integrate your site with the three essential social media sites, Twitter, Facebook and LinkedIn. Stay connected with conversations in your industry. We can customize your pages so they match your website, and connect all three media so you only have to update once. If you'd like the feed to come from one of these services to your website, we can do that as well.
Support and Training
Once your site is live, we'll still offer you service and support. You'll be provided with login information for this site. Here you'll have access to our library of training videos, and our knowledge base. In addition, you receive email support for the first sixty days after your site goes live.
