Powerful Websites that Grow with Your Business
There are many different elements that comprise a website. But, there are the two key elements that virtually every business needs whether they are on the internet or not. They need to be effective, and they need to be able to reach their market. This is why we consider these two elements to be standards. We feel that if your website doesn't have these elements, it's just not up to today's standards. If a website isn't up to today's standards, it certainly won't meet tomorrow's.
OUR BELEIFHere at SMART we feel that making the wisest use of the internet combines the use of Content Management and Search Engine Optimization.
Content Management & Search Engine Optimization
This combination assures that your website is readily adaptable to changes in your market, and remains visible to your market, regardless to changes in technology.
SMART Website Development is part art and part science. It takes education constant research, and some tweaking to develop websites that work well on the ever-evolving internet. Websites that work are both attractive and functional. Our objective is to create a website for your business, product or launch that looks great and is easy to navigate, while successfully communicating your message and converting visitors to customers.
Update and revise your website without having a degree
It all starts with your website being able to grow with the changing needs of your business. How do we develop a website that's this flexible and adaptable? We use a Content Management System. You want to maintain sections of your website yourself, especially items that change frequently such as your blog, "News" or "Events". A Content Management System will allow you to do this more simply than an older HTML site would.
Saving money with 'Open Source'
We prefer to build our content management systems using 'Open Source' technology. Why? Open source means that it's free to use. There is no cost for the platform software that your website is built with. The extensions that are available make them very flexible. That's why they're so popular. They power everything from simple, personal homepages and blogs, to complex corporate web applications. For you, this means that there is no monthly CMS fees, unlike premium services, such as Soholaunch, PixelSilk, Kentico, and many others. The bottom line is that flexibility and affordability can be combined to achieve the design and high functionality necessary for a successful, professional, workhorse website.
Open Source Content Management also lays the groundwork for Search Engine Optimization (SEO) by creating search engine friendly url's, customizable page titles and meta descriptions. Search engine optimization is the process of improving the visibility of a website in search engines via "natural" or unpaid "organic" search results. Because we use Open Source CMS as the foundation of your website, it's delivered to you "Search Engine Friendly." We offer different levels of SEO services based on your needs.
Generate traffic without loads of marketing experience
There are two main ways to generate traffic to your website using search engines: organic Search Engine Optimization (SEO) and pay-per-click advertising. "Organic" means the search engine rankings were generated naturally by the search engine's own ranking algorithm. This is in contrast to paying money to the search engine company to have high rankings in the "sponsored links" area. Many searchers know the difference between paid and organic (unpaid) search engine results, and reports show they trust the unpaid results more. Reports show that people are six times more likely to click on the organic unpaid search engine results! The message: Organic SEO efforts may be more cost effective than pay-per-click ads.
SMART SEOA combination of website architecture, keyword strategy, multiple inbound links (backlinks), and patience. 
Website Architecture
Your website must be developed so that the search engine "spiders" that crawl the web can find their way around your website easily. Good SEO relies on good website design practices.
Keyword Strategy
Website content should be designed around keywords that have been strategically selected based on your business type and your market's search patterns. Keyword choice should be based on solid SEO research, not guesswork.If you want solid results, use solid research to make these choices.
Your strategic content, including "keyword density" must be better than your competition, but still interesting and understandable to your human audience. Keyword density is for software algorithms, but your website is primarily for humans — don't forget this — strike a balance.
Inbound Links
For optimal results, you'll want as many high quality, relevant websites to link to your website as possible. SEO involves creating legitimate inbound links, also known as backlinks, to your website. There are many strategies to accomplish this.
Patience
Can SEO make your website #1? While no ethical website designer who offers SEO can promise a specific SEO ranking, SMART is confident we can help exceed your current website's search engine rankings, leading more customers to your website and to you. Great quality SEO takes strategic planning and time. Patience is key, and perhaps unfortunately, a necessary part of the process.
